Beautify & Purify Your Life.

The birth of Laurastar, like all wonderful stories, began with a chance meeting. At the beginning of the 1980s, an innovative Swiss entrepreneur partnered with an Italian engineer. They had a single goal: to beautify your life. How? By creating an ironing board with an integrated, professional steam generator to provide all of steam's beneficial effects, at that point inaccessible to the general public. The result? Unrivalled ironing quality to enhance the beauty of your clothes as well as purify them by killing 99.9% of bacteria. Laurastar is a Swiss brand that has always, since it was founded, been committed to respecting your clothes and the environment. That is why Laurastar constantly innovates so you can keep your clothes looking beautiful easily and purify them naturally thanks to the hygienic qualities of its steam. Laurastar takes care of you and our planet. Each product is designed to last a long time, a commitment against planned obsolescence. Because life is never too beautiful.

Key To Your Beauty.

Thoroughly Elegant Performance.

Beauty Care.

Created exclusively by Laurastar for elite fashion designers and featuring professional dry cleaning technology, Laurastar Dry Microfine Steam (DMS) takes care of the beauty of fabrics. Its gentle action on the surface is just as effective when it gets deep into fibres to beautify and purify them. Thanks to its hygienic qualities, DMS effectively and lastingly eliminates harmful microorganisms such as viruses, bacteria and dust mites.

A garment's material, and how it moves and hangs, are the details that make all the difference. To work its magic, Laurastar has mastered the elements that make fabric heighten your elegance: air, steam and heat. Extraordinary know-how focused into increasingly simple movements, combined with exceptional performance: Laurastar steam eliminates creases in a single movement.

Nothing is more beautiful than a garment that makes you look good and feel better than good. Laurastar steam cares for your fabrics by restoring their volume delicately and naturally, including even the most delicate fabrics, such as wool and angora, so they retain all the original beauty you fell in love with.