But while musical-instrument amplifiers introduced Peavey to the world, what really established the company were its advancements in the art of sound reinforcement, beginning with the original PA-3™ in 1968—a powerful and reliable public address system with a four-channel amplifier, 100 watts and two speaker columns that sold for far less than the competition. Riding the massive success of this groundbreaking P.A. system, Peavey Electronics applied the same philosophy of offering high-quality, durable, and uniquely featured products to power amplifiers, large-scale sound systems, musical instruments, and even loudspeakers themselves.