Don't Just Listen, Experience.

Pioneer's history goes back to 1937, when its founder, Nozomu Matsumoto, developed Japan's first dynamic speaker after years of trials and setbacks. It was the culmination of his passion and dedication to emulate great-sounding speakers imported from abroad. Since then, Pioneer, true to its name, has been at the forefront of driving innovation to bring the world's first products and services to people around the world. Explore Pioneer's history.

Pioneer Through The Ages.

Pioneer Through The 21st Century.

Sound. Vision. Soul.

Nozomu Matsumoto founded Pioneer as an audio products manufacturer in 1938, making speakers in his garage. Today Pioneer is a world leader in electronics products for the car, home and business markets, respected for our role in introducing such innovations as consumer laser disc (1979), car CD player (1984), GPS car navigation (1990), DVD-Video player (1996), high definition plasma display (1997) and organic electroluminescent (OEL) display (1997). To this day, Pioneer still develops and manufactures innovative and high-tech entertainment and electronic products.

Whether it's a PureVision plasma television with crystal clear high definition images or a sound system for your car that allows you to hear every bass-thumping note, we want to add that extra feature that makes the music and movies really touch your soul. In many ways, our corporate slogan says it all - sound.vision.soul.

"Sound" not only indicates Pioneer's very origin - the audio field - but also refers to our aim to resonate with customers. "Vision" refers to the video business in which Pioneer maintains a leadership position with Blu-ray Disc technology and next generation plasma displays at the core. It also suggests the company's clear commitment to the future and innovation. "Soul" emphasizes Pioneer's determination to raise entertainment to the level of pure emotion. Pioneer truly believes in the power of sound and vision to 'move the heart and touch the soul.' Everyone's got soul. The never-ending challenge is to find better ways to feel it deeper down inside. At Pioneer, the slogan "Move the Heart and Touch the Soul," means more than words can express. It's our mission to stir as many senses and sensibilities as we can through the wonders of everlasting sound and vision.